Founder Research Study — Part II

How do founders experience their own leadership as their companies change? Phase I listened to 25 founders. Phase II goes further.

What Phase I Found

  • 72% founders practiced new ways of leading before those ways felt natural.

  • 68% founders who described a real shift in how they lead never described a collapse along the way.

  • Investors and advisors came up in 72% conversations. None described them as purely supportive.

  • 32% described working harder to be taken seriously because of who they are.

Read the Phase I report, Outgrowing Yourself

What Phase II Explores

  • Whether there is more than one route into a new way of leading.

  • What turns a new behavior into part of who you are, rather than a performance.

  • What it costs founders who are expected to look like someone else.

  • What keeps founders steady, and what they are recovering from.

  • Why some founders feel very little friction at all.


Calling All Founders!

Founders and co-founders, especially:

  • Founders of growing organizations of any kind (venture-backed, bootstrapped or nonprofit), especially those leading 20 or more people.

  • Founders who feel their leadership is changing right now.

  • Founders from a wide range of backgrounds, sectors and paths into leadership.

If you took part in Phase I, thank you. Phase II is for founders new to the study.

What’s Involved

Join the Research

Tell us a little about you, and we'll be in touch.